The Nature Conservancy wanted to celebrate the OG residents of NYC—the trees. And they came to the right place. I led a team of tree-hugging creatives to create a comical OOH campaign reminding people that trees are rooted in the cultural fabric on NYC.

I was the creative director and lead writer on this project.

To make things even more edu-tastic, we launched an interactive quiz on the city’s LinkNYC ads, appropriately dubbed, Treevia.