Since 2020, over 400 anti-voter bills have been introduced and 78 already put into law, disproportionately affecting minorities, low-income and first-time voters. To get the word out, we partnered with VoteAmerica to hijack the ultimate symbol of democracy, the “I voted” sticker. Finally, the 30 million of Americans who fall victim to voter suppression each year would have a chance to make their voice heard.

Featured in Fast Company, AdAge, Black Enterprise.

The campaign started with interviews featuring real victims of voter suppression.

And we used our platform to create a portrait series of real voter suppression stories.

To get stickers in the hands of suppressed voters across the country, we created a website where anyone could order stickers for FREE and get resources on local voting laws and hurdles. Thousands of stickers were sent out to over 30 states, including Texas, Arkansas and Alaska.

On social, we amassed thousands of likes, shares, follows. Co-promoted posts with platforms that boast hundreds of thousands of followers like Seeding Sovereignty and voting rights activist Coss Marte took our reach to the next level.

And of course, we created digital versions of the stickers that are available on Instagram stories. This enabled many thousands more to have their voice heard.

Here are a few stats that paint the picture:

• Over 100,000 polling locations have been closed since 2018.

• 25% of Black voting-age Americans don’t have a government-issued photo ID

• A 2022 audit by the Republican secretary of state in Georgia found that over a 25-year period and ZERO non-citizens were able to vote successfully.

• In Texas, you can vote with a handgun license but not a student ID.