With the overturning of Roe V. Wade, a war has been launched on basic human freedoms in America. This campaign was crafted to fight back against extreme right wing propaganda, reframing abortion bans as what they really are—forced pregnancy.
Featured in Creativity Top 5, reposted by the iconic Alyssa Milano
CD: Rob Colucci
On social, a variety of animated and static assets were shared broadly on ACLU organic and paid media.
The assets were featured in homepage takeovers and re-shared by celebrity ACLU supporters.