• Work
  • Side Hustle
  • Music
  • Pharma Work
  • About
Rob Colucci
  • Work
  • Side Hustle
  • Music
  • Pharma Work
  • About

2021 saw the most anti-trans bills ever introduced in state legislatures. As a result, the lives of transgender and non-binary people are often viewed through a political lens. This campaign was launched to remind people that trans lives are more than political and there’s so much more to trans than gender.

I was the creative director on this project.

To extend the trans joy to social in a shareable way, we created the first-ever Trans Pride Dictionary, a glossary of terms that define what it means to experience trans joy.

Confidence I.png
Confidence 2.png
Euphoria 1.png
Euphoria 2.png
Glorious 1.png
Glorious 2.png

The posts are currently going live on ACLU’s Instagram account.

Screen Shot 2022-06-29 at 6.37.50 PM.png
Screen Shot 2022-06-29 at 6.38.19 PM.png